Meet The Team
Timothy Lee
CEO
Timothy Lee is the CEO of Pace Innovations, an ambitious FMCG distribution company driven by growth, market expansion, and transformative partnerships.
As an entrepreneurial leader, Timothy is focused on unlocking new opportunities across both B2B and B2C channels — building strong alliances with brand owners, retailers, and strategic partners to accelerate market penetration and consumer reach. His vision extends beyond traditional distribution; he sees Pace Innovations as a growth engine that connects brands to markets, and markets to evolving consumer demand.
Under his leadership, Pace Innovations prioritizes retail visibility, structured expansion into new territories, and scalable distribution frameworks that enable brands to thrive in competitive environments. Timothy believes that sustainable success in FMCG comes from a powerful combination of relationship-building, operational agility, and forward-thinking strategy.
With a strong emphasis on entering new markets and strengthening retail footprints, Timothy continues to position Pace Innovations as a trusted partner for brands looking to expand, scale, and lead.
As an entrepreneurial leader, Timothy is focused on unlocking new opportunities across both B2B and B2C channels — building strong alliances with brand owners, retailers, and strategic partners to accelerate market penetration and consumer reach. His vision extends beyond traditional distribution; he sees Pace Innovations as a growth engine that connects brands to markets, and markets to evolving consumer demand.
Under his leadership, Pace Innovations prioritizes retail visibility, structured expansion into new territories, and scalable distribution frameworks that enable brands to thrive in competitive environments. Timothy believes that sustainable success in FMCG comes from a powerful combination of relationship-building, operational agility, and forward-thinking strategy.
With a strong emphasis on entering new markets and strengthening retail footprints, Timothy continues to position Pace Innovations as a trusted partner for brands looking to expand, scale, and lead.
ALEXANDER LEE
COO
Alexander Lee is the Chief Operating Officer of Pace Innovations, where he leads the company’s operations, logistics, and financial strategy with precision and discipline.
As the driving force behind operational excellence, Alexander ensures that Pace Innovations delivers seamless distribution performance across all channels. From supply chain optimisation and warehouse management to financial oversight and cost efficiency, he builds the structural backbone that enables sustainable growth and scalable expansion.
With a sharp focus on logistics efficiency, process improvement, and financial stewardship, Alexander plays a critical role in supporting the company’s retail expansion and entry into new markets. His leadership ensures that every partnership is supported by strong execution, reliable systems, and disciplined financial management. By combining operational rigor with strategic foresight, Alexander helps position Pace Innovations not just as a distribution company — but as a dependable, growth-ready partner for brands looking to scale with confidence.
With a sharp focus on logistics efficiency, process improvement, and financial stewardship, Alexander plays a critical role in supporting the company’s retail expansion and entry into new markets. His leadership ensures that every partnership is supported by strong execution, reliable systems, and disciplined financial management. By combining operational rigor with strategic foresight, Alexander helps position Pace Innovations not just as a distribution company — but as a dependable, growth-ready partner for brands looking to scale with confidence.
SAKOON VEERASAMY
BUSINESS MANAGER
At Pace Innovations, we believe that the strength of our business lies not only in the quality of our brands but also in the leadership that drives our vision forward. We are proud to introduce Sakoon, our Business Manager, who plays a pivotal role in shaping the future of our distribution and trading divisions.
Sakoon brings a wealth of experience and a deep understanding of the market dynamics that define our industry. Her expertise in business negotiations and her strategic approach to brand management have been instrumental in expanding our reach and enhancing the value we offer to our partners and customers. With a keen eye for detail and a passion for excellence, Sakoon ensures that every brand under the Pace Innovations umbrella meets the highest standards of quality and performance.
Under Sakoon’s leadership, we continue to strengthen our partnerships, explore new markets, and drive innovation across our operations. Her commitment to building long-lasting relationships and delivering exceptional service is at the core of everything we do. As you explore this brand book, we invite you to discover the stories, values, and unique offerings of each of our brands, all of which are nurtured and championed by Sakoon and our dedicated team. Together, we are committed to setting new benchmarks in the industry and achieving excellence in every endeavor.
JONATHAN CHUNG
Operations Manager
Jonathan Chung serves as the Operations Manager. With a strong focus on efficiency, structure, and scalable growth, Jonathan oversees the end-to-end operations that power the company’s distribution network.
He is responsible for streamlining supply chain processes, optimizing logistics, managing inventory flow, and ensuring timely delivery across retail and trade channels. In addition to operational execution, Jonathan designs and manages the company’s overall team structure—ensuring clear roles, accountability, and strong coordination across departments to support sustainable expansion.
His leadership ensures that principals, retailers, and partners experience reliable service, consistent product availability, and operational excellence. Jonathan brings a results-driven mindset to Pace Innovations, continuously improving systems and workflows to support expanding brand portfolios and market reach.
Under his operational leadership, Pace Innovations continues to strengthen its position as a trusted FMCG distribution partner known for reliability, speed, and structured execution.
He is responsible for streamlining supply chain processes, optimizing logistics, managing inventory flow, and ensuring timely delivery across retail and trade channels. In addition to operational execution, Jonathan designs and manages the company’s overall team structure—ensuring clear roles, accountability, and strong coordination across departments to support sustainable expansion.
His leadership ensures that principals, retailers, and partners experience reliable service, consistent product availability, and operational excellence. Jonathan brings a results-driven mindset to Pace Innovations, continuously improving systems and workflows to support expanding brand portfolios and market reach.
Under his operational leadership, Pace Innovations continues to strengthen its position as a trusted FMCG distribution partner known for reliability, speed, and structured execution.
JENITA TEELUCK
Procurement Executive
Jenita Teeluck serves as the Purchasing Executive at Pace Innovations, overseeing the procurement and supply coordination that supports our FMCG distribution operations. She plays a critical role in ensuring that product sourcing, supplier relationships, and inventory planning are executed with precision and efficiency.
Jenita manages purchasing processes from supplier negotiation to order placement and delivery coordination, ensuring optimal stock levels and cost control while maintaining product quality standards. Her attention to detail and structured approach help minimize supply disruptions and support smooth operational flow across the organization.
Working closely with operations, sales, and logistics teams, Jenita ensures that inventory planning aligns with market demand and distribution schedules. Her proactive communication with suppliers and commitment to strong vendor partnerships contribute to Pace Innovations’ reliability and service excellence.
Through disciplined procurement management and strategic sourcing, Jenita helps strengthen our supply chain foundation and supports the continued growth of Pace Innovations as a trusted FMCG distribution partner.
Jenita manages purchasing processes from supplier negotiation to order placement and delivery coordination, ensuring optimal stock levels and cost control while maintaining product quality standards. Her attention to detail and structured approach help minimize supply disruptions and support smooth operational flow across the organization.
Working closely with operations, sales, and logistics teams, Jenita ensures that inventory planning aligns with market demand and distribution schedules. Her proactive communication with suppliers and commitment to strong vendor partnerships contribute to Pace Innovations’ reliability and service excellence.
Through disciplined procurement management and strategic sourcing, Jenita helps strengthen our supply chain foundation and supports the continued growth of Pace Innovations as a trusted FMCG distribution partner.
Maya Mac Nylanne
Project Coordinator
Maya Mac Nylanne is the Project Coordinator at Pace Innovations, where she plays a vital role in driving sales execution and retail expansion.
She oversees product listings, retail promotions, and in-store activation strategies, ensuring that partner brands achieve strong visibility and competitive positioning on shelves. With a hands-on approach to sales coordination and retailer engagement, Maya bridges strategy and execution — turning distribution plans into measurable retail success.
Her focus on relationship management, promotional planning, and store-level performance ensures that Pace Innovations not only secures placements but maximizes sell-through and brand presence in both B2B and B2C environments. Through structured coordination and proactive market engagement, Maya contributes significantly to strengthening retail partnerships and supporting the company’s growth into new markets.
Her focus on relationship management, promotional planning, and store-level performance ensures that Pace Innovations not only secures placements but maximizes sell-through and brand presence in both B2B and B2C environments. Through structured coordination and proactive market engagement, Maya contributes significantly to strengthening retail partnerships and supporting the company’s growth into new markets.
Mandresy Ranaivo
Sales & Merchandising Lead
Mandresy brings strong field expertise and a sharp eye for execution across retail environments. As our Sales & Merchandising Lead, he ensures that every brand we represent is positioned for maximum visibility, consistent availability, and strong sell-through performance. With hands-on experience in route-to-market operations, store negotiations, visual merchandising, and in-market activation, Mandresy plays a key role in strengthening relationships with retailers and driving sustainable growth for our partners.